One You – Thursday 7 July 2016

Thursday, 7 July, 2016


As you may be aware, Public Health England has recently launched a new lifestyle improvement campaign called One You, targeting 40-60 year olds.

Many adults can expect to live into their mid-80s. There is a common belief that a gradual deterioration in physical and mental health is an inevitable part of ageing, however much of how we age is down to lifestyle; a staggering 70% of adult diseases could be prevented through lifestyle changes. One You is our opportunity to change things.  It encourages people to make healthy choices by:

  • eating better
  • moving more
  • drinking less alcohol
  • going smoke free
  • stressing less
  • sleeping well
  • self-checking (asking yourself ‘how are you?’)

One You aims to help people recognise that they have the power to change and provides them with practical advice to make it easier to do so.  As part of the campaign, people are being encouraged to take an online quiz to see how healthy they are: www.hertsdirect.org/oneyou

Hertfordshire County Council Public Health, East and North Hertfordshire Clinical Commissioning Group (CCG) and Herts Valleys CCG are working together to promote this campaign across Hertfordshire. They are planning to host a One You Day on Thursday 7 July 2016 to raise awareness of the campaign and to encourage people to get involved.

They would like as many Hertfordshire organisations as possible to take part and would very much welcome your involvement in the day.  The way in which you can contribute is entirely up to you, but could include:

  • promoting the campaign visually in your organisation with posters and leaflets
  • offering free exercise or wellbeing taster sessions at your sports or leisure facilities, or making routine sessions free on the day
  • running One You inspired events and activities
  • giving out freebies
  • promoting offers to encourage people to change their behaviour in the ways listed above
  • running staff events
  • talking about One You and helping to make people aware through face-to-face contacts or on blogs or other social media

By being involved, you will have the opportunity to promote your services to a diverse range of Hertfordshire’s residents.  As organisations sign up to the day, details and information can be listed about what you are offering on the One You webpage www.hertsdirect.org/oneyou, which will be promoted in all publicity about the day, and will post your One You Day activities on social media channels.

There is a toolkit of resources available for you to use including web copy, social media messages and key messages. It is available at:http://www.hertsdirect.org/services/healthsoc/healthherts/hihprof/communicationstoolkit/oneyouresource/

There is a very limited supply of One You posters and credit-card sized leaflets available on a first come first served basis.  If you would like to request some of these materials to help you promote the campaign, would like further information or be involved in the One You Day please contact gemma.mckelvey@hertfordshire.gov.uk. Alternatively, materials can be downloaded from the Public Health England Campaign Resource Centre athttps://campaignresources.phe.gov.uk/resources/



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