Public Health Campaigns 2019/20
As part of the Community Pharmacy Contractual Framework, each year pharmacies are required participate in up to six campaigns at the request of NHS England. Previously, these campaigns were determined at a local level by NHS England teams. However, PSNC recently agreed with NHS England to set these campaigns at a national level so that all community pharmacy contractors participate in the same campaigns thus having a greater exposure to the target groups. It has been agreed that the campaign topics should, wherever possible, support NHS Englands operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.
The following campaigns and timescales have been agreed for 2019/20:
|Mid-February to mid-March 2019||
Help Us Help You – pharmacy campaign (formerly Stay Well Pharmacy)
|Mid-May to mid-June 2019||
The Children’s Oral Health campaign in community pharmacy will take place from 13 May – 13 June 2019, to coincide with and complement National Smile Month. The pharmacy campaign is aimed at children under the age of 5 years and their families/carers.
NHSE have worked with the Office of the Chief Dental Officer, England (OCDO), who have secured the support of Colgate as commercial partners. Resources to support this campaign will be distributed to all pharmacies by Colgate during w/c 29 April.
In brief, the key messages are around:
In areas where it may be difficult to secure an appointment with a dentist, the OCDO has worked with Local Dental Networks (LDNs) to share information with pharmacy LPNs on how best to secure an appointment. In many cases, LPNs have been supplied with lists of local dental practices welcoming new child patients during the campaign. However, in some areas where this has not been possible, pharmacies may need to direct patients to use existing local dental access helplines, the NHS website (formerly NHS Choices), the NHS contact centre, or Local Healthwatch (more information on these routes can be found in the letter to pharmacies).
Letter providing information and advice on the delivery of the campaign
Infographic on the Top 3 tips for preventing tooth decay
PHE’s quick guide to a healthy mouth in children
|September 2019||Antimicrobial resistance|
|November/December 2019||Help Us Help You – main winter campaign (formerly Stay Well this Winter)|
To provide some local flexibility, there will be two different types of campaigns:
- Campaigns that appear in black: these campaigns have been developed nationally; and
- Campaigns that appear in BOLD: these campaigns have been agreed nationally, but allow flexibility for local NHS England teams to consider the specific patient populations that they might target these campaigns at, eg. the Stoptober campaign materials will be used, but pharmacy teams may be asked to target pregnant women who smoke.
The antimicrobial resistance campaign (which appears in BOLD and underlined) has the potential to fall between either of the above groups as there is other central NHS England/Public Health England work that is being developed which could inform the focus of the campaign. Further information on all the above campaigns, including which resources will be provided to pharmacies, will be available in due course.