Public Health Campaigns 2019/20

As part of the Community Pharmacy Contractual Framework, each year pharmacies are required participate in up to six campaigns at the request of NHS England. Previously, these campaigns were determined at a local level by NHS England teams. However, PSNC recently agreed with NHS England to set these campaigns at a national level so that all community pharmacy contractors participate in the same campaigns thus having a greater exposure to the target groups. It has been agreed that the campaign topics should, wherever possible, support NHS Englands operational and public health priorities, such as winter pressures, smoking, obesity and alcohol.



Here is a blank data collection sheet for you to use with each campaign, and the Annual Summary Sheet which needs to be completed and returned to NHS England when the below campaigns have been completed:


The following campaigns and timescales have been agreed for 2019/20:

 Mid-February to mid-March 2019

 Help Us Help You – pharmacy campaign (formerly Stay Well Pharmacy)

 Mid-May to mid-June 2019

The Children’s Oral Health campaign in community pharmacy will take place from 13 May – 13 June 2019, to coincide with and complement National Smile Month. The pharmacy campaign is aimed at children under the age of 5 years and their families/carers.

NHSE have worked with the Office of the Chief Dental Officer, England (OCDO), who have secured the support of Colgate as commercial partners. Resources to support this campaign will be distributed to all pharmacies by Colgate during w/c 29 April.

In brief, the key messages are around:

  • Limiting sugar intake
  • Commencing tooth brushing as soon as the first tooth erupts, using a small amount of fluoride toothpaste
  • Attending the dentist regularly, ideally starting before the child’s first birthday.

In areas where it may be difficult to secure an appointment with a dentist, the OCDO has worked with Local Dental Networks (LDNs) to share information with pharmacy LPNs on how best to secure an appointment. In many cases, LPNs have been supplied with lists of local dental practices welcoming new child patients during the campaign. However, in some areas where this has not been possible, pharmacies may need to direct patients to use existing local dental access helplines, the NHS website (formerly NHS Choices), the NHS contact centre, or Local Healthwatch (more information on these routes can be found in the letter to pharmacies).

Letter providing information and advice on the delivery of the campaign

Infographic on the Top 3 tips for preventing tooth decay

PHE’s quick guide to a healthy mouth in children

 September 2019

 Antimicrobial resistance

Public Health England (PHE) invites community pharmacy teams to join a webinar about antimicrobial resistance (AMR).  This online event, being held on Thursday 29 August at 7.30pm, will help your pharmacy to make the most of the upcoming AMR campaign.  All information and how to sign up to the webinar are on this flyer.

Here are the campaign materials:

AMR Checklist Poster

AMR Pharmacist Activation Brief

AMR Pharmacist Poster

AMR Pharmacist Leaflet

 October 2019


Here are the campaign materials:

Stoptober 2019 Poster

Stoptober 2019 Leaflet

Stoptober 2019 Pharmacy Activation Guide

 November/December 2019  Help Us Help You – main winter campaign (formerly Stay Well this Winter)
 January 2020  Alcohol



To provide some local flexibility, there will be two different types of campaigns:

  • Campaigns that appear in black: these campaigns have been developed nationally; and
  • Campaigns that appear in BOLD: these campaigns have been agreed nationally, but allow flexibility for local NHS England teams to consider the specific patient populations that they might target these campaigns at, eg. the Stoptober campaign materials will be used, but pharmacy teams may be asked to target pregnant women who smoke.

The antimicrobial resistance campaign (which appears in BOLD and underlined) has the potential to fall between either of the above groups as there is other central NHS England/Public Health England work that is being developed which could inform the focus of the campaign. Further information on all the above campaigns, including which resources will be provided to pharmacies, will be available in due course.